Remaining current on eCommerce tools and trends is critical, but you shouldn’t fall into the trap of “shiny object syndrome”. Rather than blindly pursuing trends, each new innovation and opportunity must be examined to determine fit for both the business and its customer base. If it moves your company’s agenda forward and enhances your customer’s experience, go for it! If not, continue to focus on what works.
That said, our friends at Subscriptionly have compiled 60 eCommerce stats and trends for 2018 and beyond in a neat little infographic package. Take a peek to see what makes sense for your company and its customers to determine inclusion in your go-forward plans. If we can be of assistance, don’t hesitate to reach out to us!